Brand introduction

FIRM INTRODUCTION

Company introduction

Guangzhou HAIBING was founded in 2009, after more than ten years of development, step by step, steady, become one of the advantages of the enterprise Chinese children's clothing industry. "Integrating global resources with international vision" and "focusing on doing a good job" are the unchanging development concepts of the costumes of the sea soldiers. The company currently has a "special show" (SPECIAL KIDS) and "change" (TUTUTIPS) of two children's clothing brand, the main fashion show Children's clothing with light luxury, with its international design concept and comfortable product features, won the broad market recognition, and has become the one of China's famous brand. As of 2017, the company has established more than 1000 stores in the country with more than one hundred thousand members. The company has established online sales channels at many well-known e-commerce platforms at home and abroad, such as Taobao, Tmall, vip.com and Jingdong. The company's footprint has moved from mainland China to Malaysia, Singapore, Thailand, South Korea, Britain, the United States and many other countries.
Enterprises to set up R & D in Italy, France, South Korea, Hongkong, Guangzhou, Hangzhou and other well-known designers, the introduction of domestic and international first-class production, and set up branch offices in Dongguan, Jiangmen, Hangzhou, Guangzhou, has 38 garment factory workshop staff of more than 1800 people, warehouse more than 10000 square meters, the annual output of about 10000000 pieces.
Girls: [SIBEIXIU, special kids] a new era of integration and sharing
Boy: [TUTUTips] a new era of children's play cool change
Brand positioning: 110-160 140-180;
Age orientation: the 3-15 year old tide boy in the new age;
Design concept: original, sports, fashion, trend, parent-child clothing;
Brand goal: quality first, service first;
Brand concept: using the Internet thinking, doing business under the line, winning common interest;
Product structure: girls 60%, boys 40%;
Consumer group: Fashion Mom and Dad;